The Colgate Palmolive Company is following in the footsteps of the Procter & Gamble Company by adding to the verbiage on their coupons. They have now set limits to how many "Like" coupons can be used in a single transaction. View the wording from a new colgate coupon below.
This wording does allow for multiple orders, which is good, but makes things a little more difficult for the shelf clearing couponer. One can only assume that the recent increase in coupon usage due in part to the new TLC Extreme Couponing program has forced manufacturer's to look into ways to help get a handle on excessive coupon usage. Other companies will probably follow suit.